The BBC's new Director-General George Entwistle has said he will put programme makers and delivering "outstanding creative originality" at the heart of the organisation.
In his first speech to staff since starting in the post on Monday he said he felt "privileged" to lead the broadcaster.
But Entwistle acknowledged criticism of the BBC and said "we can do better".
He revealed plans to change management as part of a "radical simplification".
Entwistle announced that Chief Operating Officer Caroline Thompson, who was a rival for the top job, will leave the BBC at the end of September.
This is a result of his plans to merge both the Finance and Operations divisions to one business division
"I intend to change the way we're led to put the emphasis where it belongs - on creative people doing creative things; on our audiences and the exceptional quality of work they deserve," he told staff across the BBC.
He also paid tribute to the success of the BBC's Olympic coverage, and said staff should aspire to recreate that atmosphere in other projects.
"Only the BBC can do things with the ambition, scale and quality that bring the whole nation together," he said.
Entwistle, who was previously the BBC's Director of Vision, has worked at the BBC for nearly 23 years.
18 Sep, 2012
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Source: http://www.bbc.co.uk/news/entertainment-arts-19635127#sa-ns_mchannel=rss&ns_source=PublicRSS20-sa
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